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Dana White Confirms $4 Billion UFC Sale

dana white

On Sunday night, UFC President Dana White confirmed that the company had been sold to a group headed by the talent agency, WME/IMG for approximately $4 billion.

The new group bought out the shares of Fertitta Brothers (81 percent) and White (9 percent). As for the Abu Dhabi-based Flash Entertainment, their 10 percent shares are staying intact for the moment.

White confirmed via text message that he will be staying in the company as an owner and president to oversee the day-to-day operations.

“I’m obviously bummed about not being in business with my best friend [Lorenzo Fertitta] and my partners of 20 years,” White said. “I am happy about the future of the UFC, the sport and my role moving forward.”

White and the Fertitta brothers purchased the company in 2001, for $2 million from the Semaphore Entertainment . It struggled in their early years and in 2004, the company funded the reality show “The Ultimate Fighter” as a last hope to save the company.  This move enabled them to reach a new demographic, the 18 to 34 years old became their strongest market.

It was in May when the rumors about the company’s sale went around, which White immediately denied at the time. WME/IMG will not be playing an active role in the operations of the new company and sale is expected to be completed before UFC 202 on August 20.

Photo via Video Screen Grab

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