Categorized | Scoop on Athletes

Adidas Didn’t Sign Michael Jordan Because Executives Thought He Was Too Short


Adidas logo

Then as an NBA newbie professional in 1984, Michael Jordan wished for a sponsorship deal with Adidas. Sadly, the sportswear brand ended up rejecting him because their some of them thought the 6’6″ basketball star was too short.

Wall Street Journal writes that while Adidas distributors did want Jordan, executives in Germany decided shoppers would be more included to idolize much taller players. A former distributor of the brand adds in defense of , “We kept saying, ‘no—no one can relate to those guys. Who can associate with a seven-foot-tall guy?’”

Guess it really is one of the brand’s biggest mistakes, which inevitably allowed Nike to beat them big time as the most popular sneaker among NBA players, according to a chart by HoopsHype.com.

As for Jordan, well, he may never need to look back considering he has already formed a shoe empire with Nike and is making about $100 per year from it.

Air Jordan 3 Retro (GS)

Photos via Adidas / Nike Jordan

 

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